DERMATOLOGIST’ STANDARD FOR TOPICAL ANTI-AGING EFFICACY.
According to an independent 3rd party survey conducted at the 21st World Congress of Dermatology, 9 out of 10 dermatologists agreed that “an effective anti-ageing treatment should restore skin health by strengthening the moisture barrier, enhance the appearance of skin and protect skin’s surface from damaging free radicals.”

ANTI-AGING MULTI-PERFORMANCE INDEX (MPI): THE REAL SCORE
Based on international standards, P&G scientist developed the anti-aging Multi-Performance Index (MPI), a composite score measuring an anti-ageing facial cream’s ability to help RESTORE, ENCHANCE, and PROTECT the skin’s surface to revive its youthful beauty.
A recent study comparing the multi-Performance Index of 7 popular anti-aging creams and their ingredients revealed that Olay Total Effects has the best overall score at restoring, enhancing and protecting skin all the same time to keep it younger-looking. Its unique VitaNiacin Complex Provides the multiple benefits that dermatologist deem important to help fight the 7 signs of ageing with just one product.

Some products are good at providing just one or two benefits instead of all 3. P&G Skin Care David Khoo provides an example. “Retinoids may deliver anti-wrinkle effects but they can also cause damage to the skin’s moisture barrier, resulting in redness and irritation.” Said Khoo.