Experts say: If you do it so often you’ve lost count, you’re more likely to develop deep creases and dark undereye circles, says Dr. Downie. Why? The constant pressure damages the tiny capillaries and delicate under-eye skin, causing ruptures and raccoon-like rings of dark pigmentation.

Face saver: Wear concealer and mascara – if you know you’ll muck up your make up by rubbing your eyes, you’ll be less tempted to do so. You can ask your derma about Retin-A, a prescription cream that firms and thickens the skin, making dark blue or purple discoloration less noticeable. Or, you can also smooth on an eye cream that contains alpha-hydroxy acids, antioxidants, and/or vitamin C, suggests Dr. Santos. Try Garnier Light Eye Contour Whitening Cream, PHP 329 or Pond’s The Dual Eye Therapy, PHP 599.